We’ve officially hit the ground running in 2026 — and it’s been a busy (and exciting!) start to the year for the Oh Flossy team.
Trade shows play a huge role in how we grow Oh Flossy. They give us the chance to meet our retailers and partners in person, hear what families are loving, and have real conversations about what they’d like to see next. They also give us the perfect opportunity to share what we’ve been working on behind the scenes.
Here’s where our year has taken us so far — and where we’re heading next.
Spielwarenmesse, Nuremberg | 27–31 January 2026
We kicked off the year internationally at Spielwarenmesse in Nuremberg, the world’s largest toy trade fair, running from 27–31 January.
It was an incredible way to start the year — meeting existing partners, introducing Oh Flossy to new retailers and distributors, and chatting through ideas for the year ahead. These conversations help us better understand what’s resonating globally and how we can continue to evolve our range in thoughtful ways.
Life Instyle Sydney | 14–17 February 2026
Next stop was closer to home at Life Instyle Sydney, held at ICC Darling Harbour from 14–17 February.
This show is always a favourite for us. It’s a chance to connect with boutique retailers and lifestyle stores, talk through our current range, and share early insights into what’s coming next across our makeup sets and growing skincare range.
We love hearing directly from retailers about what their customers are asking for — those conversations matter more than anything.
Australian Toy, Hobby & Licensing Fair | 1–4 March 2026
We’ll be continuing our trade show run at the Australian Toy, Hobby & Licensing Fair in Melbourne from 1–4 March.
This is a key event for the Australian toy industry and a great opportunity for us to reconnect with local buyers, talk trends, and showcase how Oh Flossy fits into creative, imaginative play for kids.
Why These Shows Matter to Us
Trade shows aren’t just about showing products — they’re about listening.
Being out on the show floor allows us to:
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Catch up with our existing retail partners
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Meet new stockists and distributors
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Gather feedback on what families are loving
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Better understand what retailers want more of
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Share what’s coming next for Oh Flossy
All of this plays a big role in shaping our product plans for the year ahead, especially across our makeup sets and tween skincare range.
Looking Ahead
We’re so grateful to everyone who has taken the time to stop by our stand, share feedback, and chat with us so far this year — and we can’t wait for the conversations still to come.
2026 is already shaping up to be an exciting one, and these early trade shows are helping set the tone for what’s ahead.
FAQs
1. Why does Oh Flossy attend trade shows?
Trade shows allow us to meet partners face-to-face, gather feedback and showcase what’s new for the year ahead.
2. What events has Oh Flossy attended so far in 2026?
We’ve exhibited at Spielwarenmesse (27–31 Jan) and Life Instyle Sydney (14–17 Feb), with the Australian Toy Fair (1–4 Mar) coming up.
3. Are these events open to the public?
Many are trade-only, meaning they’re focused on retailers, buyers and industry professionals.
4. How does customer feedback shape product plans?
Feedback helps us prioritise features, colours and new product ideas that resonate most with families and retailers.
5. Will Oh Flossy share what was learnt at these shows?
Yes — we’ll continue to update our blog and socials with insights and product news based on what we’ve heard.
